Marketing communications

Marketing communication (or marcom) consists of the messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, ventas, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers. Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; sin embargo, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communication; por ejemplo: the transition from customer service to customer relations, and the transition from human resources to human solutions. In branding, opportunities to contact stakeholders are called brand touchpoints (or points of contact.) Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints. Integrated Marketing Communication is accepted as a goal of a marketing communication strategy. See also Marketing This marketing-related article is a stub. Puedes ayudar expandiéndolo. es:Comunicaciones de marketing he:תקשורת שיווקית fi:Markkinointiviestintä This page uses Creative Commons Licensed content from Wikipedia (ver autores).

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